Eat Fresh

So Subway, the chain that has ridden the weight-loss story of Jared Fogle to fame and, one assumes, fortune, now seems to be going in the other direction. The latest promotion: all foot-long subs are just $5. There are disclaimers, of course, and some foot-long subs are currently less than $5 (the Veggie Delight, for example, is $3.69 at our local Subway), and one assumes they won't jump the cheaper ones UP to $5.

I should point out that all of the nutritional boasts, which are printed on cups, napkins, and almost everything Subway can find an empty spot, include numbers for the standard, smaller size sub. Jared Fogle did not lose weight on these $5 belly busters. (We buy them and take half home for the next day's school lunch.)

So in the Subway entrance, side by side, is a sign promoting $5 big subs and a stand-up display that congratulates Jared for not only losing a ton (not literally) of weight, but of keeping it off for 10 years.

Have you ever celebrated 10 years of a successful weight loss program? Has anyone you know? Have you ever celebrated 10 years of any other self improvement project? "It was 10 years ago that I stopped wearing stripes with plaids." "This is the 10th anniversary of the day I started trimming my ear hair." "This the 10th anniversary of the day I cut off my mullet, never to let it return."

Maybe Subway sill one day say, "This is the 10th anniversary of the day we stopped promoting those wimpy little subs and started giving food loving America what it really wants: a lot of food, cheap."

Look for the Subway value menu any day now.